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Photo Art Director

Totokaelo is a luxury retail company. We bring together our unique approach and forward-thinking technology to create an unmatched client experience through the convenience of online shopping or through the personal relationship enabled by brick and mortar. Our mission is to introduce original and distinguished fashion, art and objects to the consumer by representing collections with limited global distribution and designers who possess a distinct sense of beauty.

Totokaelo’s PHOTO ART DIRECTOR will work meticulously to ensure all visual assets and brand touch-points within the ecommerce photo studio are consistent, beautiful, delivered on-time, and reflect Totokaelo’s point of view.The Photo Art Director will direct and oversee photo shoots and will lead a studio team to translate merchandising business objectives into a compelling brand experience. He/she will be responsible for styling and creating an online presentation by working collaboratively with internal partners to create the look and vision for each season. The ideal candidate is results-driven, versatile and will thrive in an entrepreneurial and fast-paced environment.


  • Own and execute on-set direction for all of Totokaelo’s ecommerce photography
  • Uphold creative standards ranging from beauty, pose/expression, breadth of crops and balanced compositions both within a PDP as well as a category index page
  • Make selects for all on-model photography
  • Assign incoming product to specific models with respect to merchandising directives  
  • Lead Totokaelo’s ecommerce looks while working collaboratively and under the directives of internal stakeholders
  • Oversee that appropriate brand matrices and style guidelines are being cared for and constantly reevaluated for improvement
  • Approve all style outs to ensure an appropriate balance of looks exists within a given collection
  • Manage the ecommerce photo studio team day to day
  • Lead, inspire, and develop a talented studio team
  • Collaborate with key team members to set the strategy of how photo art direction brings the brand to life
  • Contribute to fashion stories and brand spotlights based on editorial direction received
  • Generate homepage and newsletter content on a biweekly basis during ecommerce shoots


  • ​Bachelor's degree in Fine Arts, Photography, Design or something similar
  • 3+ years of experience leading photo art direction
  • 3+ years working in the luxury fashion and apparel industry
  • 2+ years leadership experience
  • Creatively and analytically balanced; able to initiate creative solutions and implement and evaluate results
  • Art direction background with expertise in concepting and directing shoots; styling experience is a plus
  • Strong aesthetic that aligns with and elevates the Totokaelo brand
  • Demonstrated creativity and innovation in fashion and apparel with working knowledge of retail and ecommerce best practices
  • Strong business acumen, with a solid understanding of how to achieve business objectives while meeting an expected brand standard and high bar for aesthetic quality
  • Strong project management skills and strength in managing multiple projects/deadlines

Required: Submit a Creative portfolio of results oriented work that shows diversity of experience


  • A talented and dedicated team
  • Competitive compensation and incentives
  • Medical, dental and vision and insurance
  • A discount to one of the best stores in the world 
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